Apple is set to modify the design of the upcoming iPhone 17 Pro by repositioning the Apple logo. Previously, the logo resided slightly off-center and below the camera module since the iPhone X release. The new design will move the logo lower to the center bottom of the device.

This change, reported by sources close to case manufacturers, marks a pivotal shift in Apple’s design approach. A partner company that manufactures cases for the iPhone 17 Pro is already preparing for production based on this updated configuration. The design evolution began with the iPhone X in 2017, which eliminated the Home button and introduced an edge-to-edge OLED display.

This transition caused the Apple logo to adjust its placement to complement the larger camera. Now, the relocation to the center bottom aims to enhance visual harmony, especially in light of anticipated hardware upgrades such as an advanced camera. This significant repositioning may improve the overall aesthetics and brand visibility of the iPhone.

However, this change also invites potential challenges. The shift in logo placement could disrupt the traditional symmetry of Apple devices, which may affect user experience. Specifically, the MagSafe charging system requires precise back alignment; thus, manufacturers are apprehensive about possible interference.

As a precaution, some case makers have paused production to review this alteration, anticipating official guidance to avoid misalignment with the new design. To mitigate these issues, case manufacturers are developing innovative solutions. For transparent cases, which typically highlight the Apple logo, new designs may include specific cutouts to accommodate the logo’s new position while ensuring MagSafe compatibility.

Meanwhile, production lines are being adjusted as companies await confirmation about the changes, emphasizing the importance of maintaining accessory functionality and market competitiveness. For those who have previously purchased cases from our shop, compatibility concerns should not arise as this is merely an aesthetic transformation. Customers seeking to update to a design featuring the new logo placement are eligible for a 15% discount by contacting us with their purchase receipt.

From the article’s publication date, any customer buying an iPhone 17 Pro or Pro Max case will receive the updated design reflecting the new logo position. For further inquiries, feel free to reach out to us directly.